SEO and Digital Marketer

Job Purpose

The SEO and Digital Marketer will be responsible for planning and managing digital marketing activities, improving website ranking, creating engaging content, running campaigns, and generating student enquiries through online platforms.

Key Responsibilities

Develop and implement SEO strategies to improve website ranking, organic traffic, and online visibility.

Conduct keyword research for UK study-related topics, university courses, scholarships, student visa guidance, and international student recruitment.

Optimise website pages, blogs, landing pages, and service pages for search engines.

Create and manage digital marketing campaigns across social media, Google, email, and other online platforms.

Prepare engaging content for Facebook, Instagram, LinkedIn, TikTok, YouTube, blogs, and website updates.

Monitor website performance using tools such as Google Analytics, Google Search Console, and other SEO platforms.

Support lead-generation campaigns for students from the UK and international markets including Nepal, Bangladesh, Nigeria, Ghana, and Pakistan.

Work with the sales and counselling teams to create marketing materials based on student needs, university updates, scholarships, deadlines, and intake information.

Manage paid advertising campaigns where required, including Google Ads and social media ads.

Track campaign performance, analyse results, and prepare regular marketing reports.

Improve website content, user experience, page speed, and conversion opportunities.

Support webinars, education fairs, online events, and promotional activities.

Maintain brand consistency across all digital platforms.

Stay updated with digital marketing trends, SEO changes, competitor activity, and international student recruitment trends.

Requirements

Bachelor’s degree in Marketing, Business, Digital Media, IT, Communications, or a related field.

Experience in SEO, digital marketing, content marketing, social media marketing, or lead generation.

Good understanding of SEO, keyword research, on-page optimisation, technical SEO, and content strategy.

Experience using Google Analytics, Google Search Console, social media platforms, and basic marketing tools.

Strong writing and content creation skills.

Ability to create engaging campaigns for international students.

Good communication, organisation, and time-management skills.

Ability to analyse data and improve campaign performance.

Creative, target-focused, and able to work independently as well as part of a team.

Desirable

Experience in the education consultancy or international student recruitment sector.

Knowledge of UK higher education, university admissions, and student visa-related content.

Experience with Google Ads, Meta Ads, email marketing, Canva, WordPress, or basic website management.

Ability to create short-form video content for TikTok, Instagram Reels, YouTube Shorts, and Facebook.

Experience targeting international markets such as Nepal, Bangladesh, Nigeria, Ghana, or Pakistan.

What We Offer

Competitive salary based on experience.

Professional and supportive working environment.

Career growth within digital marketing and international education.

Opportunity to work with UK and international student markets.

Training and development opportunities.